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What Story is about: Golden Rules
2. Story is about eternal, universal forms, not formulas.
3. Story is about archetypes, not stereotypes.
4. Story is about thoroughness, not shortcuts.
5. Story is about the realities, not the mysteries of writing.
6. Story is about mastering the art, not second-guessing the marketplace.
7. Story is about respect, not disdain, for the audience.
8. Story is about originality, not duplication.